TEAM
Unbox is led by Hugo Soul & Michael Coombs.
Hugo served as Head of Global Brand Partnerships at TikTok Shop until April 2024, leading the commercial relationship with key global merchants, successfully incubating and launching a number of world-renowned brands onto TikTok’s unique direct-to-consumer eCommerce solution. Prior to TikTok, Hugo was UK Commercial Director at Deliveroo, and previously spent ten years in Google’s global commercial team, leading partnerships with key global brands across digital marketing and media, ad tech, and cloud solutions.
Michael served as Global Director at TikTok Shop, designing and executing social commerce strategies for global brands across the US, UK and South East Asia. Previously Michael spent 6 years at Deliveroo where he was Head of Account Management, building and scaling the business across Europe in the lead-up to Deliveroo's IPO. Michael was also an early hire at spots marketplace upmysport, where he led supply and partnerships with governing bodies of sport, corporate partners and charitable organisations.
